Why You’ll Love This Recipe

What sets these apart from regular cinnamon rolls is the beautiful pink velvet twist. I get that light cocoa flavor reminiscent of red velvet, enhanced by the earthy beet powder (or food coloring) for that signature color. The dough is pillowy and rich, the filling is warm and spiced, and the glaze melts into every swirl. They’re eye-catching, indulgent, and full of homemade comfort.

Pink Velvet Cinnamon Rolls Ingredients

(Here’s a tip: Check out the full list of ingredients and measurements in the recipe card below.)

For the Dough:

  • 1 cup whole milk, warmed

  • 2¼ teaspoons active dry yeast

  • 2 tablespoons granulated sugar

  • ¼ cup unsalted butter, melted

  • 1 large egg

  • 1 large egg yolk

  • 3½ cups all-purpose flour

  • ½ teaspoon salt

  • 2 tablespoons unsweetened cocoa powder

  • 1–2 tablespoons red beet powder or food coloring

For the Filling:

  • ½ cup unsalted butter, softened

  • ¾ cup brown sugar, packed

  • 2 tablespoons ground cinnamon

For the Glaze:

  • 4 ounces cream cheese, softened

  • ¼ cup unsalted butter, softened

  • 1 cup powdered sugar

  • ½ teaspoon vanilla extract

  • 2–3 tablespoons milk

Directions

  1. I warm the milk until it’s just lukewarm, then stir in the yeast and 1 tablespoon of the sugar. I let it sit for 5–10 minutes until it gets foamy.

  2. I add the melted butter, egg, egg yolk, remaining sugar, and vanilla to the yeast mixture and mix until well combined.

  3. In a large bowl, I whisk together the flour, salt, cocoa powder, and beet powder (or food coloring).

  4. I add the wet mixture to the dry ingredients and stir until a shaggy dough forms. Then I knead it for about 8 minutes, until smooth and elastic.

  5. I place the dough in a lightly oiled bowl, cover it, and let it rise until doubled in size—usually about 1 to 1½ hours.

  6. Once risen, I roll the dough out on a floured surface into a 16×12-inch rectangle.

  7. I spread the softened butter over the dough, then sprinkle evenly with the brown sugar and cinnamon.

  8. Starting from the long side, I roll the dough into a tight log and slice it into 12 equal rolls.

  9. I arrange the rolls in a greased 9×13-inch baking dish, cover, and let them rise again until puffy—about 45 minutes.

  10. I preheat the oven to 350°F (175°C) and bake the rolls for 22–25 minutes, until just golden on top.

  11. While they bake, I make the glaze by beating together the cream cheese and butter, then adding powdered sugar, vanilla, and milk until smooth and pourable.

  12. Once the rolls have cooled slightly, I drizzle them generously with the glaze and serve them warm.

Servings and timing

This recipe makes 12 servings and takes around 3 hours total: including rising, shaping, baking, and cooling. It’s a great weekend baking project that’s totally worth the time.

Variations

Sometimes I add a handful of mini white chocolate chips to the filling for extra richness. For a Valentine’s twist, I use heart-shaped cookie cutters to press gently into the tops before baking for a decorative touch. I’ve also made a citrus version of the glaze by swapping milk for orange juice and adding zest.

Storage/reheating

I store any leftovers in an airtight container at room temperature for up to 2 days or refrigerate for 4 days. When I want to reheat them, I warm individual rolls in the microwave for about 15–20 seconds or in a 300°F oven for 8–10 minutes.

FAQs

Can I use a stand mixer to knead the dough?

Yes, I often use a stand mixer with a dough hook. It saves time and gets the dough just as smooth in about 6 minutes.

What if I don’t have beet powder?

Food coloring works just as well—gel or liquid. I start with a small amount and adjust until I get the color I want.

Can I make these overnight?

Absolutely. After slicing the rolls and placing them in the pan, I cover and refrigerate overnight. In the morning, I let them come to room temp for about 45 minutes before baking.

Can I freeze these?

Yes. I freeze the unbaked rolls after shaping and placing them in the pan. When ready to bake, I thaw overnight in the fridge and let rise before baking.

Pink Velvet Cinnamon Rolls Is there a way to make these dairy-free?

Yes. I substitute plant-based butter and non-dairy milk in both the dough and the glaze, and use a vegan cream cheese alternative.

Conclusion

These Pink Velvet Cinnamon Rolls are soft, sweet, and beautifully vibrant—everything I want in a special treat. From the pillowy dough to the creamy glaze, every bite is warm, rich, and a little over-the-top in the best way. Whether I’m celebrating or just baking for fun, these rolls always make the moment feel a little more magical.

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